CEER prepares to unveil first electric sedan and SUV on Sept. 21

Saudi Arabia's newly formed automotive brand CEER is scheduled to reveal its first flagship electric sedan and SUV on September 21. This launch represents a significant milestone for the Kingdom's strategy to develop a local electric vehicle industry under Vision 2030. CEER operates as a joint venture between the Public Investment Fund and Foxconn. The company has expanded its employee base to 2,300 people while securing partnerships with both international and regional firms. These collaborations support an internal content target set for 45 percent completion by 2034. According to projections, CEER will contribute approximately SR30 billion, equivalent to $8 billion, to the nation's gross domestic product. The project is expected to generate roughly 30,000 direct and indirect jobs throughout the region.