Funday to open 1,300 Target stores in the US after hitting $100 million in sales
Melbourne confectionery brand Funday launches its first US expansion with five candy varieties across 1,300 Target locations starting September 13.
Funday Natural Sweets is opening its doors to the American market, launching at 1,300 Target stores across the United States beginning September 13. The Melbourne-founded company will offer five specific product lines in these retail locations: Fruity Kangaroos, Fruity Koalas, Classic Aussie Mix, Peaches & Cream, and Strawberry & Cream. This expansion follows a fiscal year where the brand reported $100 million in sales. Founder Daniel Kitay stated that the company reached this sales milestone over the past 12 months and felt ready to proceed with the US entry. The team decided not to rush into the market simply because it was a large opportunity; they waited until they confirmed their readiness.
