$2,500 Foldable iPhone to be unveiled by Apple's first folding phone under new CEO John Ternus
Apple is set to debut a foldable iPhone priced above $2,000 at its event on September 9. Analysts expect the device to represent a major engineering shift for the company.
Apple announced plans for its first foldable iPhone at a keynote event held in Cupertino on Wednesday. The new CEO, John Ternus, took the stage for his first product unveiling since assuming leadership on September 1. Reports indicate the phone will open like a passport, measuring 7.8 inches when unfolded and 5.5 inches when closed. Competitors have offered foldable phones since 2019, but this device represents a major shift for Apple's flagship lineup. Analysts expect pricing to start north of $2,000, potentially reaching $2,500, which is higher than similar models from rivals like Google and Xiaomi. Industry forecasts suggest the company could capture roughly 40% of the foldable market share by next year despite the high price point. The presentation marked a significant moment as Ternus, formerly the hardware chief, addressed the audience for the first time as CEO. While Samsung and Huawei have pioneered flexible displays in the past decade, Apple aims to overcome engineering challenges regarding hinge durability and crease visibility.
