Marthio Marthio
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Agriculture Secretary Brooke Rollins rejects 'fake meat' push, vows to support domestic beef production

USDA Secretary Brooke Rollins criticized the former administration for promoting lab-grown meats and announced a strategy focused on increasing federal beef procurement. The plan aims to reconstruct the national cattle system with incentives for young ranchers and heifer retention.

Brooke Rollins, the Agriculture Secretary of the Trump administration, stated that the current agenda opposes efforts to reduce meat consumption. She argued there was a massive push under the last administration to eat fake or lab-grown meat. Rollins insisted Americans should not stop eating traditional meat products during an appearance on 'Mornings with Maria.' She explained the long-term cattle strategy involves increased federal beef procurement and support for American farmers. The plan includes incentives to retain heifers and ensure ranchers remain behind the program. Rollins stated the administration is working to deconstruct and reconstruct the food system around homegrown, nutrient-dense fresh food. While she praised the agriculture agenda, the details regarding specific procurement numbers or funding amounts were not provided in her remarks.

Agriculture secretaryCattle herdBrooke rollinsBeef industryDomestic productionFarmers incentiveUsda policyMeat consumptionRanching sectorFood system