Google cuts European search quality to lowest level in 29 years over EU antitrust rules
The company implemented significant algorithm changes on Tuesday, admitting the move will worsen user experience and increase business costs. This follows a recent €460 million fine for favoring its own services.
Google reduced the quality of its online search results in Europe to the worst level in 29 years, effective immediately this Tuesday. The tech firm adjusted its algorithm to comply with European Union antitrust regulators. A Google representative confirmed the shift will negatively impact user experience and raise expenses for advertisers. Official data indicates that vertical search services tied to sectors like hotels, airlines, and restaurants now receive more visibility than traditional business links. This marks a direct reversal of recent trends where company listings dominated results. The decision follows a regulatory action in which the European Commission fined Alphabet €460 million in July for allegedly prioritizing its own search tools over third-party competitors in commerce and travel sectors.
