Fanatics launches single app uniting betting, trading and gambling ahead of NFL season

Fanatics launched Fanatics Sports & Casino on Thursday as a unified platform for betting, trading, and playing. The app consolidates services from Fanatics Sportsbook, Fanatics Casino, and Fanatics Markets into a single destination for users. This launch occurred one week before the 2026 NFL season began. Matt King, CEO of Fanatics Betting and Gaming, described last night's kickoff event as Christmas Eve. He characterized Thursday night's match between the San Francisco 49ers and Los Angeles Rams in Australia as Christmas Day. King stated his goal is to build businesses across the entire fan journey to enhance the experience for fans. The new application integrates FanCash, a loyalty currency redeemable in various ways, accumulated within the ecosystem. King expressed strong excitement about the growth of his sector within the broader Fanatics range.