Jaguar Land Rover cuts 4,000 jobs as it aims for £300,000 annual break-even

Jaguar Land Rover announced it will reduce approximately 4,000 jobs worldwide over the next two years. The company employs about 43,000 people globally and stated the voluntary redundancy program will target salaried and management roles rather than direct manufacturing staff. Chief executive PB Balaji cited technological changes, intense competition, and geopolitical uncertainty as key industry challenges. Management noted these steps aim to lower the number of vehicles needed to break even to around 300,000 annually. The automaker plans to invest between £15 billion and £18 billion over five years in electrification and digital technologies. It intends to launch five new products within 12 months while focusing on revenue growth in North America. Revenue fell 9.6% year on year due to supply issues, tariffs, and a cyberattack from the previous year. PB Balaji indicated savings would primarily affect employees at its headquarters. Evtec, a supplier with nearly 900 staff, expressed deep concern that demand will contract further without policy support.