Ann Pope proposes £2 billion class action against Apple over App Tracking Transparency rules
UK antitrust official Ann Pope filed a claim alleging Apple unfairly favored its own advertising services through strict privacy consent requirements.
Apple faces a proposed £2 billion collective action in Britain. The suit claims the technology giant abused its dominant position by enforcing stricter consent rules on third-party app developers than on its own ad services. These alleged disparities allegedly reduced revenue for apps and raised customer acquisition costs. Ann Pope, a former senior director at the Competition and Markets Authority, has been appointed as the class representative. She filed the case with the Competition Appeal Tribunal in London on September 3. The tribunal seeks approval to represent an estimated 13,000 UK developers. The claim estimates losses of about £2 billion between April 2021 and September 2026 for those affected by the alleged restrictions.
